Groupe GM
French creator of exclusive amenities

About us

For over 50 years, Groupe GM has been a trusted partner in the hospitality industry, providing the highest and most sustainable quality amenities in over 80 countries through exclusive partnerships and licensing agreements. Our amenities reflect the unique identity of your establishment, are tailored to their specific needs, and always remain respectful of nature.

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Eiffel Tower viewed through an open arched doorway from an elegant Parisian interior with dark paneled walls, wooden floor, and a small table with flowers.
A woman in a yellow dress and a man in a striped blazer stand side by side in a sunlit outdoor setting, with foliage in the background. Both have pensive expressions as they gaze downward.

Brands

Our unique portfolio of exclusive brands coming from the world of creative design, cosmetics, spa and fashion, guarantees that each hotelier can offer the highest quality amenities that not only mirror their unique essence but also enhance the daily experiences of their guests.

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Our solutions

At Groupe GM, we offer exclusive amenities designed to elevate the guest experience for your clients, from hotels, boutiques establishments to cruises. Our carefully crafted solutions range from large-format dispensers to expertly developed cosmetics formulas, from signature collection accessories to fully bespoke creation, with attention to every detail to ensure an exceptional stay. Sustainability is at the heart of our approach, seamlessly blending eco-responsibility practices with the highest standards of quality and design.

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A bottle of liquid soap with a pump top, accompanied by a small rectangular soap bar and a tube of cream, all set against a textured neutral background with green leaves.

Manufacturing

Our line industrial expertise guarantees exceptional product quality at the best price. Our manufacturing sites and partners are experts in production, research, and development, fully compliant with the strictest worldwide cosmetic regulations, including the European regulation and Good Manufacturing Practices. This ensures the safety, reliability, and compliance of our products at every stage. Quality and consistency are at the core of everything we do.

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Care About Earth

Through our Care About Earth program, we reaffirm our commitment in promotingsustainable hospitality practices within the line hospitality industry. Dedicated to all our stakeholders, we integrate environmental considerations at every stage of product development and production, focusing on eco-design, respectful formulas, and reducing CO2 emissions.

Guided by our Corporate Social Responsibility principles, we prioritize ethical practices that support both people and the planet, ensuring a more sustainable future for generations to come.

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A row of green leaves arranged in a wave pattern, with a vibrant orange flower in the corner and the phrase "CARE ABOUT EARTH" centered above the leaves.

Groupe GM unveils the relaunch of its Keiji amenity line

The international leader in the guest amenity industry, Groupe GM has relaunched one of its top-selling brands Keiji, with a whole new design of its line and an emphasis on sustainability. For thousands of years, numerous civilizations have explored the secrets of fragrances and essential oils. This ancient knowledge, source of natural well-being, is also known as aromatherapy and serves as inspiration for the Keiji amenity line.
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Groupe GM unveils Ecofill Stonecast: the future of sustainable, high-design guest amenities

As sustainability reshapes the standards of luxury hospitality, design and environmental responsibility are no longer separate considerations, they are inseparable. Responding to this shift, Groupe GM, a global leader in premium guest amenities, unveils Ecofill Stonecast: a next-generation evolution of its pioneering clean refillable system that combines high-end design with advanced sustainability.
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Groupe GM announces the relaunch of its’ collaboration with the prestigious perfume house: Editions de Parfums Frédéric Malle

The international leader in the guest amenity industry, Groupe GM has relaunched its’ luxurious amenity line in partnership with Editions de Parfums Frédéric Malle. Frédéric Malle is an iconic French perfume expert. He was born into a family of industrialists, artists and perfumers. His grandfather, Serge Heftler-Louiche, founded Parfums Christian Dior...
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